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INNOVATIONS E-NEWS

Pratt Displays Talent

Pratt Display has won three awards at a major industry event honoring the most innovative and effective in-store and point-of-purchase displays.

Our team won one Silver and two Bronze awards from POPAI, the global association for marketing at-retail, at its 2015 Outstanding Merchandising Achievement (OMA) competition in Las Vegas.

The judges’ committee – comprised of industry manufacturers, retailers and brand marketers – scored entries based on how well they conveyed the marketing achievements noted in the answers to 10 scoring criteria questions.

Our winning displays were:

 

  • L’Oreal Butterfly Effect Mascara Étagère (Drug Store Retailer category) – Silver
  • Olay Luminous End-Cap (Hair & Skin Care category) – Bronze
  • Schick Hydro Sensitive Endstand (Mass Merchandise Retailer category) – Bronze

 

 

By |May 28th, 2015|

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