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INNOVATIONS E-NEWS

Pratt Display Wins Big at the OMA’s

Pratt Industries Display Division 2018 OMA entries

Pratt Display is America’s preferred supplier of sustainably sourced point-of purchase displays, and for good reason. They’re award winning! They recently won top honors at the 2018 Shop! Awards for their Schick Hydro Disposable Edge Floor Display With Robot Motion/Video for customer Edgewell Personal Care.  This particular display won both the Display of the Year AND the Creative Award at the 2018 OMA’s. Congratulations to the entire Display team on another successful year!

According to Shop!, the prestigious Display of the Year award is presented within three divisions–temporary, semi-permanent, and permanent–based upon length of time in the store. Only gold OMA winners qualify for the consideration of winning the Display of the Year. The Creative Award celebrates the creativity of merchandising design and execution separately from sales results, and engages the creative community through acknowledging excellence based solely on ideation, imagination, and forward thinking.

Pratt Display also won a Gold Award for their development of a ¼ pallet constructed of 100% recycled corrugate and recyclable PETG plastic for the national launch of Tide Pods with Downy, for Procter & Gamble, that could easily be moved about to enable the individual stores to designate location (front-of-store, action alley, and laundry aisles). The artwork and messaging conveyed the advantages of the ease of use of the “Toss and Go” Pod, and through the use of Tide orange and the Downy blue bottles and leveraged brand trust to make an instant connection to already loyal brand shoppers.   The display was designed as an oval to maximize footprint and product count and primarily used a fold and lock of parts to maximize through-put at assembly. The launch coincided with Super Bowl, and marketing included television and prints ads, as well as coupons. During a 6-month period, more than 16,000 displays with over 1 million consumer units were shipped nationwide. One retailer confirmed the Tide brand out-sold its biggest competitor during the first week, and many retailers placed repeat orders for multiple events.

About the Shop! Awards

The Shop! Awards Competitions recognize the best new designs in retail environments and experiences. Considered by many as the “Academy Awards” of the retail design and brand marketing industries, we offer four award programs, each celebrating a different area of design expertise. Learn more at ShopAwards.org.

About Pratt Display

Pratt Industries In-Store Displays DivisionPratt Display, a division of Pratt Industries, is America’s preferred supplier of sustainably sourced point-of purchase display. Pratt Industries is the 5th largest box manufacturer in USA and the world’s largest, privately held 100% recycled paper and packaging company, employing more than 7,000 “green collar” employees.

With a seasoned design and account management team and strategically located facilities, Pratt Display has the in-store solution for your retail needs. The company provides clients with advertising display that influence consumers’ buying decisions and Pratt’s ability to engage the consumer is based upon research and on-going study of the retail marketplace. The company’s portfolio is extensive – encompassing everything from temporary, semi-permanent to permanent display, and for industries ranging from automotive to beauty.

Whether you are new to the marketplace or have an already established program, our expertise in the constantly changing retail environment will boost your in-store presence to the next level.OMAAwards_LogoWinner_2018

By |April 19th, 2018|

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