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INNOVATIONS E-NEWS

eCommerce Packaging Customer Spotlight: Jeni’s Splendid Ice Cream

By |November 23rd, 2017|

As part of our eCommerce inside print packaging series, the following customer spotlight highlights how packaging can offer a unique opportunity to make a tangible brand impression and stresses the importance of having a knowledgeable packaging expert who can add value to a company’s fulfillment process. Jeni’s Splendid Ice Creams is on a mission to [...]

eCommerce Packaging Customer Spotlight: Lauren James

By |November 10th, 2017|

The unboxing experience is an important customer touchpoint for eCommerce, subscription boxes, and other ship-to-home businesses. As a result, packaging offers a unique opportunity to make a tangible brand impression. With Pratt’s inside print capabilities, customers have a unique opportunity to reinforce brand values inside the box. One such customer, Lauren James, is very focused [...]

Corrugated Boxes and Food Safety: A Farm to Box to Table Initiative

By |September 18th, 2017|

When it comes to getting foods from farm to table, paper based packaging like Pratt 100% recycled corrugated boxes not only prove to be sustainable, but also help reduce food waste and offer optimal protection for fresh produce and other foods. According to Paper + Packaging Board in their Farm to Box to Table initiative, [...]

Benefits of Digital Printing for Packaging and Displays

By |August 2nd, 2017|

Digital print for packaging and displays has many benefits and is ideal for customers who are looking for alternatives to traditional offset printing which is a plate or tooling driven process. It offers a way to professionally brand protective packaging and in-store signage and displays with custom print without the need for large production runs. Digital printed packaging, labels, and displays is a [...]

Home Depot Moving and Storage Products: 100% Recycled and Made by Pratt!

By |July 24th, 2017|

Summer is here and moving season is in full swing as many families relocate while school is out to ease the transition for their children.  The moving process can be overwhelming especially due to the infrequency of moves for most people. Between determining the right supplies to use to adequately protect family heirlooms and other [...]

Inside Print: Reinforce Brand Values Inside the Box

By |July 17th, 2017|

Create a Memorable Unboxing Experience with the Right Packaging  For subscription eCommerce and curated product collections, the packaging and unboxing experience is a critical moment for overall customer satisfaction. According to a Dotcom Distribution survey conducted in 2016, 52% of customers are likely to make repeat purchases from an online retailer that delivers unique packaging. [...]

5 Pillars of Cold Chain Packaging

By |June 9th, 2017|

The demand for cold chain packaging is on the rise as eCommerce expands into ship-to-home meal kits and groceries as well as other perishable and semi-perishable items. In order to safely and effectively ensure these temperature-sensitive products are protected and preserved during shipment while also maintaining supply chain optimization, it's important to understand the five key [...]

4 Ways to Use Packaging as a Branding Tool

By |June 2nd, 2017|

It’s not uncommon to drive down a neighborhood street or walk the halls of an office building and see a custom-branded, eCommerce shipping box delivered and waiting for pickup by its recipient. Whether conscious or not, the logo or brand message on the package leaves an impression. This impression can go a long way towards influencing [...]

Conversations with Worth: Anthony Pratt

By |June 2nd, 2017|

Conversations with Worth is a dinner series where groups of individuals participate in lightly moderated discussions with Worth executives and thought leaders. It provides opportunities for Worth family members to engage in stimulating, behind-the-scenes discussions on topics ranging from professional sports to the election, from emerging technologies to ancient art.

Summer Shipping Tips

By |May 23rd, 2017|

Summer shipping season is almost here and with it comes the added challenge of packaging items to successfully withstand hot temperatures. The packaging choices you make will determine whether meltable and perishable items arrive in tact and consumer-ready. The following packaging tips will help ensure shipping success when sending temperature-sensitive items during hot summer months. [...]