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INNOVATIONS E-NEWS

eCommerce Packaging Customer Spotlight: Jeni’s Splendid Ice Cream

By |November 23rd, 2017|

As part of our eCommerce inside print packaging series, the following customer spotlight highlights how packaging can offer a unique opportunity to make a tangible brand impression and stresses the importance of having a knowledgeable packaging expert who can add value to a company’s fulfillment process. Jeni’s Splendid Ice Creams is on a mission to [...]

eCommerce Packaging Customer Spotlight: Lauren James

By |November 10th, 2017|

The unboxing experience is an important customer touchpoint for eCommerce, subscription boxes, and other ship-to-home businesses. As a result, packaging offers a unique opportunity to make a tangible brand impression. With Pratt’s inside print capabilities, customers have a unique opportunity to reinforce brand values inside the box. One such customer, Lauren James, is very focused [...]

D Flute for eCommerce Packaging: Why It Works

By |May 17th, 2017|

Over the years Pratt has developed a unique set of tools to ensure that packaging solutions are seamlessly executed, thoughtfully branded and compatible with existing supply chain and manufacturing processes. As part of our effort to optimize packaging for our customers, we offer D flute corrugated boxing technology made from 100% recycled paper, which produces flutes smaller [...]

eCommerce Supply Chain Optimization: Benefits to Outsourcing 3PL

By |April 6th, 2017|

eCommerce companies looking to optimize their supply chain can benefit from strategic partnerships with suppliers and logistics companies who not only represent brand values but also deliver third party logistics (3PL) solutions that are efficient and in response to company fulfillment needs. While supply chain integration for certain elements can provide some control, flexibility and [...]

5 Elements of a Successful Retail Shipping Program

By |March 16th, 2017|

Run an online retail business and in need of packaging supplies? If you’re shipping dozens, or even hundreds of packages per day then this guide is for you – everything you need to know to ship products in a customer-friendly, efficient and cost-effective manner. 1.   Packaging Materials:​ ​ Think inside the box! For an online retail business, the [...]

Holiday Shipping Tips

By |December 7th, 2016|

The holiday shipping season is upon us, which means companies are gearing up to handle the annual influx of holiday shipments. If you're a small business owner or eCommerce shipper, every minute counts and it's important that you're prepared to meet any and all customer demands of the season. Ensure that your holiday packages get [...]

E-commerce Packaging Considerations for Consumer-Based Businesses

By |November 7th, 2016|

For consumer-based eCommerce businesses, the customer experience is probably the single most important factor to company success.  Customers are a company's greatest asset, and it's just good business to satisfy customers. Since packaging and the box in which a product is contained is likely the first tangible interaction a customer will have with the brand, it's [...]